Everywhere you look you stumble upon articles that push your business to be device responsive. “Your website must be optimized for mobile and it definitely must upload fast (Google says 61% of users are unlikely to return to a mobile website they had trouble accessing). If you offer services of e-commerce you must have a method of payment integrated and accessible from all kind of devices. Also, it would be cool to have a bot”. What does this mean? Is that really necessary?
Well, if you want to expand your customers net it’s actually a must. But let’s see why. Do you know your customers? What are their habits? What devices to they usually use? Do they like to read the news from their smartphone? Do they use their desktops to research different topics? Do they also use a tablet when browsing the internet? And the most important thing from what device do they access your business?
Consumer Barometer with Google is a really cool tool that gives you insights about what are people’s preferences when it comes to the methods of accessing the internet, the devices that they use, the behaviors that they tend to have when browsing the internet and other insights. Let’s analyze what is the tendency in different countries all over the world.
The percentage of people that access the internet has increased significantly in the last 4 years. In the USA in 2012 the percentage was 78% and in 2016 it reached 81%. In Greece, there was an increase from 53% to 72% while in India it jumped from 17% to 27%. The average worldwide is around 50%.
This is really good news. It means that more and more people have access to information and in this way, around 50% of the global population can find services that they need really easily. Businesses are at one click away. But do they use a single device on a day-to-day basis?
According to Google’s Mobile Playbook, 90% of consumers move between devices to complete a task, from shopping to research and other online needs. Multi-screening is a trend that rises year by year.
Let’s analyze the statistics from the past year in different countries:
- The percentage of people who use one screen – a computer, smartphone or tablet. 13% UK, 13% Denmark, 17% Australia, 19% USA.
- The percentage of people who use three screens – computer, smartphone and tablet 41% in the UK, 44% Denmark, 36% Australia, 34 % the USA.
And the average of devices used:
- An average number of connected devices per person: 3.4 UK, 3.6 Denmark, 3.3 Australia, 3.5 the USA.
People tend to be each year more connected to technology and multi-screening is becoming an active part of their lives. They can access your business in any moment of the day and from up to 3.6 different devices. So do you still question yourself “If your business should be device responsive?”. We can give you a hit. If you want to gain more customers the answer is “Yes”.